What toys are popular abroad: An inventory of the latest trends in 2023
With the development of technology and the continuous upgrading of the children's consumer market, new popular products emerge every year in the global toy industry. This article will sort out the most popular foreign toy trends based on the hot topics and hot content on the Internet in the past 10 days, and present them in the form of structured data.
1. The most popular toy categories abroad in 2023
| Ranking | Toy Category | Representative products | Reasons for popularity |
|---|---|---|---|
| 1 | STEM educational toys | LEGO robot sets, Osmo programming toys | Parents value technology education |
| 2 | Nostalgic retro toys | Transformers replica, Rainbow Loom | Millennial Nostalgia |
| 3 | Interactive pet toys | FurRealPets, Hatchimals | Cultivate children's sense of responsibility |
| 4 | AR/VR toys | Merge VR glasses, AR sandbox | Strong sense of technology experience |
| 5 | stress relief toys | Pop It, Infinite Rubik's Cube | Relieve children's anxiety |
2. The 10 most popular specific toys currently
| Product name | brand | price range | target age | Hot selling areas |
|---|---|---|---|---|
| LEGO Star Wars UCS Venator | Lego | $650 | 18+ | North America, Europe |
| Barbie The Movie Dreamhouse | Mattel | $250-$300 | 3-8 years old | global |
| Nintendo Switch OLED Model | Nintendo | $349 | 6+ | global |
| Melissa & Doug Wooden Food Truck | Melissa & Doug | $60-$80 | 3-6 years old | North America |
| Play-Doh Kitchen Creations | Hasbro | $20-$30 | 4-8 years old | global |
| Hot Wheels Ultimate Garage | Mattel | $150-$180 | 4-10 years old | North America, Asia |
| L.O.L. Surprise! OMG Fashion Dolls | MGA Entertainment | $25-$40 | 6-12 years old | global |
| Pokémon Trading Card Game | The Pokémon Company | $4-$500+ | 6+ | global |
| Bluey Ultimate Playhouse | Moose Toys | $70-$90 | 3-7 years old | Australia, North America |
| Sphero Mini Activity Kit | Sphero | $100-$130 | 8+ | North America, Europe |
3. Analysis of Toy Popular Trends
1.Strengthening educational attributes: STEM (Science, Technology, Engineering, Mathematics) toys continue to be favored by parents. These toys can both entertain and learn, and are in line with modern education concepts.
2.IP co-branding effect: The sales of toys co-branded with popular film and television IPs (such as Barbie movies and Star Wars) are booming, showing the strong driving force of IP on the toy market.
3.Accelerating technological integration: AR/VR technology is increasingly used in toys, adding a new interactive dimension to traditional toys.
4.The rise of nostalgia economy: Reproductions of classic toys from the 1980s and 1990s are highly sought after by Millennial parents, forming an interesting phenomenon of "parents buying them for their children to play with."
5.Sustainable materials are valued: The sales of environmentally friendly wooden toys and recyclable plastic toys have increased significantly, reflecting the increasing environmental awareness of consumers.
4. Comparison of regional differences
| area | Most popular types of toys | Consumption characteristics |
|---|---|---|
| North America | STEM toys, collectible toys | Value educational value and are willing to pay a premium for high-quality toys |
| Europe | Wooden toys, environmentally friendly toys | Focus on safety and sustainability |
| Asia | Electronic interactive toys, animation IP toys | Pursue high-tech and pop culture elements |
| Australia | Outdoor toys, local IP toys | Prefer local brands and large space toys |
5. Purchase suggestions
1. Choose age-appropriate toys based on your child’s age and pay attention to safety warning signs.
2. Consider the balance between the educational value and entertainment of the toy.
3. Pay attention to the durability and playability of toys and avoid "disposable" toys.
4. You can make appropriate reference to toy awards (such as TOTY Annual Toy Award).
5. Give priority to well-known brands within the budget and ensure quality and after-sales service.
As the holiday season approaches, the global toy market will usher in a sales peak. Understanding current fashion trends can help parents and enthusiasts make more informed purchasing decisions, and also provide market reference for toy industry practitioners.
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