How do public accounts interact with fans? Popular topics and practical skills on the Internet in the past 10 days
In the era of information explosion, how can public accounts retain fans and increase activity through interaction? Based on the hot topics on the Internet in the past 10 days, we have compiled the following structured data and practical methods to help you build a highly sticky community.
1. Ranking of hot topics on the entire network (June 10-June 20)
| Ranking | Topic Category | heat index | Typical cases |
|---|---|---|---|
| 1 | AI technology application | 98.7 | ChatGPT college entrance examination essay |
| 2 | Workplace survival | 89.2 | Post-00s rectification of the workplace |
| 3 | emotional relationship | 85.6 | Differences in couples’ consumption views |
| 4 | Health and wellness | 82.3 | Health Guide for Dog Days |
2. Four major interactive scene methodologies
1. Hot spots take advantage of the opportunity to interact
•voting function: Initiating a PK of the work "Machines vs. Humans" in response to the hot topic of "AI Writing"
•Topic collection: In conjunction with the topic of "Workplace Reorganization", the "Your Weird Boss" story submission was initiated
2. Content co-creation system
| interactive form | Applicable scenarios | Case data |
|---|---|---|
| UGC collection | Emotional topics | A certain account's "Love Tips" activity received 320+ comments |
| Fan review | Consumer goods | The actual conversion rate of skin care accounts increased by 45% |
3. Gamified operations
•Sign in and clock in: Design a 30-day health challenge based on the "Dog Days of Health"
•Points Mall: An education account achieved a 62% increase in monthly activity through question-answer interaction
4. Deep Linking Strategy
| Interaction level | Execution plan | performance indicators |
|---|---|---|
| primary interaction | Keyword automatic reply | Message open rate 83% |
| Deep interaction | Offline fan meeting | Next-day retention rate increased by 27% |
3. Comparison of interactive effect data
| Interaction type | average participation rate | The length of stay of fans | Content spread coefficient |
|---|---|---|---|
| Pure image and text push | 12.3% | 1.2 minutes | 1.5 |
| With interactive graphics and text | 34.7% | 3.8 minutes | 4.2 |
| Gamified activities | 58.1% | 6.5 minutes | 7.9 |
4. Practical suggestions
1.Hotspot response speed: Launch interactive content within 24 hours of topic outbreak
2.Reward mechanism design: Set up tiered rewards (such as message award → selection award → annual award)
3.Data monitoring: Focus on three major indicators: interaction rate, secondary transmission rate, and clearance rate
By organically combining hot topics with interactive gameplay, public accounts can not only enhance fan participation, but also establish a continuous content production cycle. Remember:Good interaction = 50% timeliness + 30% fun + 20% benefits.
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