A review of recent hot topics on the Internet: Which facial mask is more famous?
In the past 10 days, the topic of skin care has continued to heat up on social media and e-commerce platforms, especially the discussion about facial masks. From celebrity models to ingredients recommended by parties, there are endless reviews and content on various types of facial masks. This article will combine the hot spots across the Internet to sort out the current list of the most popular facial masks, and provide structured data analysis to help readers quickly understand market trends.
1. List of recent popular facial masks

| Ranking | Mask name | core ingredients | heat index | Main recommendation platform | 
|---|---|---|---|---|
| 1 | Fuljia Hyaluronic Acid Repair Patch | Hyaluronic acid, ceramide | 95 | Xiaohongshu, Douyin | 
| 2 | Kefumei Humanoid Collagen Mask | human-like collagen | 88 | Weibo, Bilibili | 
| 3 | SK-II Ex-boyfriend Mask | PITERA™ Essence | 85 | Douyin, Taobao Live | 
| 4 | Winona soothing and moisturizing mask | Purslane Extract | 80 | Xiaohongshu, Zhihu | 
| 5 | Di Jiating Blue Pill Mask | Hyaluronic acid, seaweed extract | 78 | Weibo, Douyin | 
2. Analysis of the three major types of popular facial masks
1.Repair facial mask: Sensitive skin care has become a hot topic recently. Repairing facial masks such as Fuljia and Kefumei are widely recommended for their "first-aid effect" and are especially suitable for use during the change of seasons.
2.Moisturizing facial mask: As autumn and winter approach, the demand for moisturizing products rises, and the search volume for products with high moisturizing effects such as Winona and Dijiating has increased significantly.
3.High-end anti-aging facial mask: The sales of anti-aging facial masks from SK-II, Estee Lauder and other brands surged during the e-commerce promotion period, and consumers' attention to "lady-level" products continued to increase.
3. Core factors for consumers to choose facial masks
| factors | Proportion | Typical comment keywords | 
|---|---|---|
| Ingredient safety | 45% | "Alcohol-free" "Fragrance-free" | 
| Cost-effectiveness | 30% | “A must-have for student parties” and “affordable alternative” | 
| Celebrity/KOL recommendation | 25% | "Same style as certain" "Being planted" | 
4. Tips for using facial mask
1.frequency control: Excessive use of facial mask may cause damage to the skin barrier. It is recommended to use it 2-3 times a week.
2.When to use: Apply the mask at night for better absorption, especially repairing products.
3.avoid misunderstandings: Some popular facial masks contain powerful ingredients (such as salicylic acid) and need to be tested locally first.
Summary
Based on recent data, repairing and moisturizing facial masks dominate the market, and ingredient safety and cost-effectiveness have become the most important purchasing factors for consumers. When choosing a popular facial mask, it is recommended to choose it rationally based on your own skin type needs and refer to multiple reviews to avoid stepping on the wrong side. In the next month, as the Double Eleven pre-sale begins, the popularity of facial mask products is expected to rise further.
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